Doggo
A community-first dog platform, built end to end as a drivable demo for real-user testing
I design products, then I build them. The proof is drivable: Doggo, a community platform designed, spec'd, and shipped in production-grade code, now in user validation. This site is hand-built too.
Designed and built end to end as a drivable demo world: a trust system for dog owners, trainers, and shelters, rich enough to put in front of its three real audiences. Validation is running in Prague now.
View Case Study →Led end-to-end UX for svEye — a B2B platform transforming unstructured news into actionable risk intelligence. Design system, dashboards, and PLG features from discovery to MVP.
View Case Study →Designed and built a Shopify store with automated membership credits, a weekly meal plan builder, and multi-tier product customizer. Full ownership from concept to live site.
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I’m a UX/product designer who also writes code. For the past few years I’ve been designing and building products end-to-end — from user research and wireframes through to production-ready Shopify themes, Webflow sites, and design systems.
Most recently, I designed and built Doggo end to end: a community-first platform for dog owners, trainers, and shelters, now in user validation in Prague. Before that, a custom Shopify store with automated membership systems, and 18 months leading UX for a B2B AI platform from discovery to MVP launch
I’m based in Vietnam, open to remote work, and always interested in projects where design thinking and technical execution overlap.
Have a project in mind or looking for a design partner? I'd love to hear about it.
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