Doggo
A community-first dog platform, built end to end as a drivable demo for real-user testing
Product Designer · UX/UI + AI-Assisted Development
Designer
who builds.
I design products, then I build them. Doggo is the proof: a drivable demo rich enough to test with real users. This site runs on Groundwork, the system I built to keep a build honest.
01 / 03 — DOGGO
A Community-First Platform for Dog Owners
Building trust between dog owners, trainers, and shelters: a full product designed and built end to end as a drivable demo world, now testing with all three of its audiences in Prague.
View Case Study →02 / 03 — SEMANTIC VISIONS
AI-Powered Intelligence Platform
Helping analysts catch business risk in millions of news articles. Sole designer on svEye from discovery to MVP: design system, dashboards, and PLG features.
View Case Study →03 / 03 — SALADISTA
Custom E-Commerce Platform
Turning a restaurant's memberships into an automated Shopify experience: store credits, a weekly meal-plan builder, and a multi-tier customizer, concept to live site.
View Case Study →
Teaching
Figma workshops and tutorials for Designlab
Live workshops for Designlab's UX Academy community since 2022, still running, plus 27 video tutorials built into their curriculum.
See the teaching work“I’m a senior designer and I still attend Shawn’s sessions because he makes things digestible, easy to understand, and delivers the content at key learning moments.”
Where it started
I taught primary school for seven years before moving into design. My first projects were edtech, shaped by problems I already understood.
- Crash CardsA classroom learning game for a retention problem, then an app design testing whether it scales beyond one room. Researcher and teacher, 2021.
- Butter: engagement featureA concept feature for keeping virtual sessions engaging, after watching COVID push classes online. UX and product design, 2022.
Hey, I'm Shawn.
I’m a UX/product designer who also writes code. For the past few years I’ve been designing and building products end-to-end: from user research and wireframes through to production-ready Shopify themes, Webflow sites, and design systems.
Most recently, I designed and built Doggo end to end: a community-first platform for dog owners, trainers, and shelters, now in user validation in Prague. Before that, a custom Shopify store with automated membership systems, and a year and a half leading UX for a B2B AI platform from discovery to MVP launch.
I’m based in Vietnam, open to remote work or relocation, and always interested in projects where design thinking and technical execution overlap.
ToolsFigma, Claude Code, Shopify, Webflow
Ships inNext.js, TypeScript (AI-assisted)
MethodsUX Research, Design Systems, Prototyping, User Testing
CurrentlyValidating Doggo with users in Prague
Design that arrives as working proof.
Drivable demos, working prototypes, and specs an engineering team can build from. If that sounds useful to your team or your project, I'd love to talk.
Get in touch